Domain reports and proposals

A domain report is a snapshot of any website: how often AI answers name it, what it ranks for in Google, a quick technical check and the content it's missing. Agencies use it to win a client, and anyone can use it to size up a competitor or a site before adding it. A proposal turns a report into a page you send to the prospect: what you found, what you'll do and your price.

1. Run a domain report

1. 1Open Research in the sidebar and choose the Domain Report tab.
2. 2Click New domain report.
3. 3Under Website, type the site's address, like example.com. It can be any website, not only one of yours.
4. 4Under Search region, pick the country whose searches and AI answers you want. It starts on your current website's region.
5. 5Check the cost note, then click Run Report. A typical report costs up to about $0.28 on your keys.

The report's page opens straight away and shows Preparing your report while it works through four things: what the site ranks for in Google and who it competes with, its home page and top pages, buyer questions put to ChatGPT and Google's AI Overview, and the searches its competitors win. It usually takes a minute or two. The page updates on its own, so you can leave it open or come back later; a message tells you when it's ready.

Every report you've run is listed on the Domain Report tab with its date, website, region and a short line of findings (its AI visibility and how many Google keywords it has). The line beside the New domain report button shows how many of this month's reports you've used.

• The cap is per account. 30 reports a month, counted across all your websites, starting again on the 1st (UTC). A report counts when it starts, and one that doesn't finish gives its place back. See Fair use.
• No domain needed. A report on a prospect or a competitor doesn't take one of your domains, and you can run one during the trial.
• On your keys. It runs on the same Anthropic, DataForSEO and FAL.ai keys as the rest of your work, and all three must be saved for it to start. See Set up your keys.
• Archived websites. While your current website is archived, new reports are turned off. Saved reports stay.

2. Read the report

The report opens at a glance: a short description of the business, four key figures and a few Key takeaways, each a plain sentence built from the report's own numbers, like who AI answers name most often instead. A row of links below jumps to each section. The key figures:

Then five numbered sections, each opening with a line on what it shows. If a section couldn't be read this time, it says so and the rest of the report still stands.

1. AI visibility. A handful of questions a buyer might ask, each put to ChatGPT and Google's AI Overview. Each answer is marked Named, Not named, No AI answer or Not checked, with the brands each answer did name. Who appears instead shows, as bars, the brands named and the sites cited most often. These are the names a buyer hears in place of this site: the clearest case for content written to be cited.

2. Search footprint. What the site ranks for in Google in the region you chose: its Best keywords (position and searches a month, with first page positions shown dark), the Pages bringing the most visits from Google (estimated visits a month) and its Main competitors in Google (with how many keywords they share, most first). Use it to see where the site already has a foothold and who it really competes with in search, which may not be who it thinks.

3. Technical check. The home page and top pages, checked the way search engines and AI crawlers read them, with a score out of 100. Each issue is marked Critical, Warning or Minor, most serious first, with how many of the pages checked have it. If the site turns away AI crawlers, the report names them: those engines can't read its pages, so they can't cite them. For a full audit of one of your own websites, use Site Health.

4. Content gaps. Searches the main competitors rank for and the site doesn't, with who ranks now and how many searches a month each one gets, and the total. These are the articles worth writing first, and a ready list for a proposal or a content plan.

5. What to do first. Up to four next steps, in order, from what the report found: write for the biggest gaps, fix the technical issues, get named in the AI answers that left the brand out, and lift the keywords sitting just off Google's first page. Each names the searches, issues or questions involved. It's the bridge from the findings to your proposal.

The line under the website's name shows when the report ran, for which region, who ran it and what it cost on your keys.

3. Share it or add the site

Under a ready report, Share this report makes a page anyone with the link can open: the report as it was on the day it ran, with your brand from the Branding page. It ends with a short note on when and where the data was read, Prepared by your brand name and Questions? with your reply-to email, so a prospect can answer you straight from it. It never shows your costs or your dashboard.

A shared report never expires, but its numbers age. Once a report is more than 30 days old, its page says when the snapshot was taken and that rankings and AI answers may have changed. Run a fresh report before a pitch meeting.

1. 1Click Make a share link. The link is made and copied for you.
2. 2Paste it into an email or a message to your prospect.
3. 3Use Copy link to copy it again later, or Open or save as PDF to open the page and print it to PDF from your browser.
4. 4To stop sharing, click Turn off. Anyone who has the link then sees that it no longer works. You can make a new link any time; the old one stays off.

The card shows how many times the link was opened and when it was last opened. Only people outside your account count: opening it yourself, a teammate opening it, or a chat app showing a preview of the link never adds a view.

Add as site opens the add a website form already filled in with what the report found: the website, the company name, its competitors and the region. Check it and carry on as with any new website. Adding a website uses one of your domains and its brand knowledge runs on your keys as usual; see Websites. Once added, the report says the domain is one of your websites now.

4. Make a proposal

On a ready report, click Make proposal. A new proposal opens, already filled in from the report: a title, a summary of what it found, a starting number of articles and AI questions, a list of what you'll do (the content gaps, the technical fixes and weekly AI tracking) and a contact button. Beside the form (below it on a narrow screen) is a Preview of the page your prospect will see, in your brand color, that updates as you type.

Click Save. If the proposal is already shared, anyone with the link sees the new version straight away.

What your prospect sees. Your brand at the top, the title, who it's prepared for and the date. Then 1. Where you stand today (your summary and the key figures), 2. What we'll do (the articles and tracking under Every month, and any line starting with "Fix:" listed under Fixes on your website), your notes, and finally the Investment panel in your brand color with your price and contact button. If the report the proposal came from is shared, a See the full report button opens it, so the prospect can check the evidence behind your numbers.

Under the form, Share this proposal works like a report's link: Make a share link, Copy link, Open or save as PDF and Turn off. You see how often the proposal was opened and when last; nothing about who opened it is kept. Your proposals are listed under Proposals on the Domain Report tab, with their price and how many times each was opened, so you know when to follow up.

Proposals are made and edited by the account owner and admins. Editors and viewers can open and read them. Deleting a report leaves the proposals made from it in place.

Questions